Selina Phuket, Let's Fill
Your Rooms.
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Confidential Marketing Proposal · April 2026
Selina Phuket,
Let's Fill
Your Rooms.
A tailored digital marketing strategy from GAB — the global agency with APAC expertise that understands both the international traveler and the Chinese market, built specifically for Selina Serenity Rawai.
Global Agency,
APAC Specialists
GAB (盖世传播公司) is a global marketing and advertising agency built for brands that need to win across cultures. Founded by Gabby Gabriel, GAB is the bridge between East and West — fluent in the languages, platforms, and psychology of the audiences that matter most to your business.
Known as GAB Asia across Southeast Asia, we operate across every market Selina Phuket needs to reach: the global digital nomad community, the surging Chinese FIT traveler, the fast-growing Indian outbound market, and the independent Western explorer. With 7 offices spanning Shanghai, Guangzhou, Bangkok, Mumbai, Las Vegas, New York, and London, we deliver 24/7 client support across every time zone that matters. Top international strategy. Asian execution.
Headquarters
Shanghai, China
7 Global Offices
● Bangkok (GAB Asia) — your local point of contact for Selina Phuket
"I'm impressed by GAB's flexibility and fast delivery."
Director of Sales & Marketing — Le Meridien Chiang Rai Resort (Marriott International) · Verified Review, Clutch.co · April 2026
Hospitality Client
Social Media Marketing
Oct 2024 — Ongoing
Gabby Gabriel
CEO & Founder, GAB
We Don't Just Know
Selina.
We've Lived It.
Gabby has spent significant time at Selina Phuket. She knows the property — not from a brief, not from a Google search, but from living it. She understands the cowork energy, the community culture, the kind of traveler who chooses Rawai over Patong and why.
She also understands exactly who Selina Phuket needs to attract: digital nomads who need fast WiFi and real community; Chinese FIT travelers who plan every detail on Xiaohongshu before boarding; Indian travelers — one of the fastest-growing outbound markets in the world; and Western independent explorers who discover properties through search and book direct when the experience speaks to them.
This is not a generic hospitality pitch. Gabby believes — genuinely — that she is the right person to lead Selina Phuket's marketing strategy, because GAB sits at the intersection of every market you need to win.
"I always had some ideas for you guys. Will whip some things together and send it to you."
Gabby Gabriel, CEO — GAB
English + Chinese
Bilingual campaigns that reach every market
Bangkok Office
Local presence, regional expertise, right on your doorstep
Mumbai Office
Direct access to India's booming outbound travel market
Hospitality Track Record
Proven results for hotel brands across Thailand
Nomad Audience
Deep understanding of the digital nomad and long-stay traveler
USA Today Recognition
Gabby Gabriel named one of America's top entrepreneurs
Results That Speak
For Themselves
Three case studies selected for their direct relevance to Selina Phuket's marketing challenges — SEO/SEM for travel, building search dominance from scratch, and premium brand positioning.
Wild China
SEO / SEM · TravelThe Challenge
Wild China needed to attract overseas inquiries for China school trips but had virtually no search visibility on a global scale.
Our Solution
GAB deployed a comprehensive SEO and SEM strategy: expert English content, keyword-optimized blog posts targeting high-intent travel queries, and a precision SEM campaign to capture B2B leads.
"GAB B2B brought our website from 4th page to 1st page in half a year! They are always open to feedback and flexible in working with clients. Highly recommend."
— Haena Kim, Wild China
Direct parallel to Selina Phuket's need to rank for 'digital nomad Phuket' and 'coworking Phuket' searches.
Results
Lindström
SEO / SEM · B2BThe Challenge
Lindström, a 175-year-old textile company, had near-zero digital visibility in China and needed to generate qualified inbound leads.
Our Solution
GAB built a full SEO and SEM program: targeted blog content, keyword-optimized landing pages, and a disciplined bidding strategy that continuously reduced cost-per-lead.
"We surpassed all KPIs set by Lindström — 1st page rankings, 69 enquiries in the first three months, and a cost per lead 30% below target."
— GAB Team
Demonstrates GAB's ability to build search dominance from scratch and consistently beat performance targets.
Results
Richard Mille
Digital Strategy · LuxuryThe Challenge
In 2020, Richard Mille had low social media presence in China. GAB won the account over Ogilvy and WPP to become their exclusive digital partner.
Our Solution
Full digital strategy, content creation, localization, and advertising across WeChat and Weibo. GAB also built and launched the Richard Mille WeChat Miniprogram in 2023.
"Their advertising initiatives have supported our follower growth by over 800% in the tenure of our collaboration, achieving a CPF that's significantly lower than the average in the luxury space."
— Sylvia Cheung, North Asia Marketing Manager
Proves GAB's ability to build premium brand authority — exactly what Selina needs to position itself as the #1 luxury nomad destination in Phuket.
Results
Our Research on
Selina Phuket
Before writing a single line of strategy, we did our homework. Here's what we found — in English and in Chinese (我们也用中文分析了您的市场机会).
What Selina Is Doing Well
Strong Brand Identity
Selina's 'Stay, Work, Connect' positioning resonates globally with the nomad community. The brand is recognizable and aspirational.
Active Blog Content
Regular SEO-focused blog posts about Rawai Beach area — transportation guides, local markets, photography spots — targeting long-tail local keywords.
Multi-Platform OTA Presence
Listed on Booking.com, Expedia, TripAdvisor, and Google Hotels with a strong 4.5-star average across 800+ reviews.
Diverse Room Offering
From luxury penthouses to community dorms, Selina Phuket captures multiple price points and traveler types effectively.
Where GAB Can Unlock Growth
Missing High-Intent Search Keywords
Current blog content targets area guides, not booking-intent searches like 'digital nomad hotel Phuket', 'coworking Phuket stay', or 'remote work accommodation Rawai'.
No Chinese-Language Digital Presence
Zero Xiaohongshu (RED) content, no WeChat marketing, no Ctrip/Trip.com optimization — despite China being Phuket's #1 source market (998K visitors in 2024).
Weak SEM / Paid Search
No visible Google Ads presence for high-intent booking queries. Competitors are capturing travelers in decision-making mode while Selina relies on organic only.
Influencer Strategy Gap
While travel vloggers have organically featured Selina, there is no managed influencer program to consistently drive awareness among digital nomad communities.
No Structured Chinese Market Recovery Plan
Chinese arrivals to Phuket dropped 50% in early 2025 but have since recovered to 30,000/day in Thailand. Selina is not positioned to capture this rebound.
Owning the Search
For Every Traveler
From the digital nomad Googling "coworking Phuket" to the Chinese traveler searching on Ctrip — we build the digital infrastructure that puts Selina Phuket in front of the right person at the right moment.
Search Engine Optimization
We build Selina Phuket's organic search authority around the keywords that drive bookings — not just traffic. Our SEO strategy targets travelers, digital nomads, and remote workers at every stage of their decision journey.
Keyword research targeting 'digital nomad Phuket', 'coworking Phuket hotel', 'Rawai Beach resort'
Technical SEO audit and on-page optimization
High-quality English content: blog posts, landing pages, destination guides
Link building through travel media and nomad community sites
Schema markup for hospitality (hotel, rooms, amenities, reviews)
Monthly reporting with keyword ranking movement and traffic analytics
Search Engine Marketing
While SEO builds long-term authority, SEM captures travelers in active booking mode. We run precision Google Ads campaigns that put Selina Phuket at the top of results when intent is highest.
Deep audit of your existing Google Ads — what's working, what's wasting budget, and why
Restructured campaign architecture aligned to Selina Phuket's booking funnel
Keyword strategy refresh: high-intent nomad, long-stay, and direct booking queries
Audience targeting: digital nomads, remote workers, long-stay travelers
Remarketing campaigns to re-engage website visitors who didn't convert
A/B testing of ad copy, landing pages, and bidding strategies
Monthly performance reports with ROAS, CTR, and conversion tracking
Target Audience Segments
Digital Nomads
Remote workers seeking long-stay options with reliable WiFi and coworking
Independent Travelers
Solo and couple travelers searching for boutique beach experiences
Adventure Seekers
Surf, yoga, and wellness travelers planning active Phuket itineraries
Chinese Travelers
FIT and group travelers from China researching Phuket on Ctrip and Xiaohongshu
Indian Travelers
One of the fastest-growing outbound markets globally — Thailand is a top destination
Amplify Your Reach
Beyond Search
Three powerful add-ons that extend Selina Phuket's visibility into the channels where your future guests are actually spending their time — from Chinese social platforms to India's booming outbound market.
Influencer &
KOL Marketing
Travel Creators · Digital Nomad Community · Lifestyle Media
Selina's brand lives on social media — but organic reach alone isn't enough. GAB manages end-to-end influencer partnerships with travel creators, digital nomad content makers, and lifestyle photographers who speak directly to your ideal guest.
Creator Identification
Curated shortlist of travel and nomad influencers with genuine Phuket/Thailand audiences
Campaign Management
Brief creation, contract negotiation, content approval, and posting coordination
Content Amplification
Repurpose influencer content across Selina's own channels for extended ROI
Performance Tracking
Reach, engagement, link clicks, and booking attribution reporting
Why it matters: 74% of travelers discover new destinations through social media. A single well-placed creator post can generate more qualified bookings than months of paid search.
Chinese Market
Activation
Xiaohongshu · WeChat · Ctrip · Baidu · Douyin
China is Phuket's single largest source market — nearly 1 million visitors in 2024 and recovering fast. Yet Selina Phuket has zero presence on the platforms where Chinese travelers plan their trips. GAB is uniquely positioned to change that.
Xiaohongshu (RED) Strategy
Content creation and KOL seeding on China's #1 travel discovery platform — where 'Phuket hotel' searches happen
Ctrip / Trip.com Optimization
Listing optimization, Chinese-language content, and promotional campaigns on China's dominant OTA
WeChat Marketing
Official account setup, Chinese-language content, and targeted WeChat Ads for high-net-worth travelers
Baidu SEM
Paid search campaigns on China's Google equivalent to capture travelers in active research mode
Chinese-Language Landing Page
A dedicated Chinese microsite that converts Chinese visitors at a significantly higher rate
GAB's unique advantage: We are one of the only agencies in Southeast Asia with native Chinese digital marketing expertise AND a Bangkok office. No translation agency. No middleman. Direct execution in both English and Chinese.
Indian Market
Activation
Google Ads · Content · Influencers · Mumbai Team
India is one of the fastest-growing outbound travel markets in the world — and Thailand is one of its top destinations. Yet most hotels in Phuket have no India-specific digital strategy whatsoever. GAB's Mumbai office gives us a direct line into this market.
India-Targeted Google Ads
Paid search campaigns in English and Hindi targeting Indian travelers planning Phuket trips
India-Focused Content
4 × pieces of content per month tailored to Indian travel preferences and booking behavior
Indian KOL Partnerships
Influencer outreach to Indian travel creators and lifestyle content makers
Mumbai Team Execution
Managed directly by GAB's South Asia team — no middleman, no translation agency
~$700 USD · 3-month trial · No long-term commitment
Add Indian Market Trial
The Opportunity
The digital nomad market is worth $787 billion globally.
Phuket is consistently ranked a top-3 nomad destination in Southeast Asia. Selina is perfectly positioned — with the right marketing partner.
Transparent Pricing,
Real Results
All packages include a dedicated Thai Account Manager for day-to-day execution. Gabby personally joins the initial strategy session and high-level director calls — ensuring the vision is right from day one.
Build your organic foundation
Essential SEO
~$1,250 · 3-month minimum
The right starting point for Selina Phuket — a focused SEO program that builds long-term search authority and captures travelers at the research stage.
Full technical SEO audit & on-page optimization
Keyword research: 'digital nomad Phuket', 'coworking Rawai', 'boutique hotel Phuket' + 20 more
2 SEO-optimized blog posts per month (English)
Monthly ranking report with traffic analytics
Google Business Profile optimization
Schema markup for hotel & rooms
Dedicated Thai Account Manager for day-to-day execution
Gabby joins initial strategy session + quarterly director-level calls
Your team: Dedicated Thai Account Manager handles day-to-day. Gabby Gabriel (CEO) joins your strategy kickoff and quarterly director-level calls.
Own both organic and paid search
SEO + SEM Growth
~$2,350 · 3-month minimum · Ad spend billed separately
The complete search marketing package — combining long-term SEO authority with immediate SEM visibility to capture travelers at every stage of the booking funnel.
Everything in Essential SEO, plus:
Deep audit of your existing SEM — what's working, what's wasting budget
Restructured campaign architecture aligned to Selina's booking funnel
Responsive search ads targeting high-intent booking queries
Remarketing campaigns for website visitors
A/B testing of ad copy and landing pages
4 SEO-optimized blog posts per month (English)
Monthly performance report: ROAS, CTR, conversion tracking & recommendations
Dedicated Thai Account Manager for day-to-day execution
Gabby joins initial strategy session + monthly director-level calls
Content production support: new photo/video shoot planning & eye-catching creative
Your team: Dedicated Thai Account Manager handles day-to-day. Gabby Gabriel (CEO) joins your strategy kickoff and monthly director-level calls.
Chinese Market
Activation
Xiaohongshu · WeChat · Ctrip
~$975 · 3-month trial · No long-term commitment required
Why try it now: Chinese arrivals to Phuket are at 30,000/day and accelerating. A 3-month test will show measurable Ctrip traffic and Xiaohongshu reach — with zero long-term commitment.
What's included in the 3-month trial
Xiaohongshu (RED) account setup + 4 posts/month
Ctrip / Trip.com listing optimization (Chinese-language)
1 WeChat content piece per month
Chinese keyword research for Phuket travel
Monthly performance report in English + Chinese
Managed by GAB's native Chinese team in Shanghai
可与任意SEO/SEM套餐叠加使用 · Can be added to either SEO/SEM package above
All prices in Thai Baht (THB). USD equivalents are approximate at ฿36/USD. Ad spend for SEM billed separately at cost. Prices reflect Thailand market rates. Contracts are month-to-month after the minimum term. All packages can be adapted to your budget — just ask.
Ready to Begin?
Let's Build
Selina Phuket's
Digital Future.
We're ready to start with a Discovery Call — no obligation, no generic pitch deck. Just a focused conversation about what Selina Phuket needs and how GAB can deliver it. All packages are flexible — if the scope needs adjusting to fit your budget, we'll make it work.
Contact Details
Global Headquarters
Shanghai, China
Southeast Asia Office (GAB Asia)
Bangkok, Thailand
+1 917-388-0127
WhatsApp Gabby directly
Website
gab-china.com →Save for Later
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